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Social Media and Small Business. How to get them together.

There was a lot of hype lately about social media with higher expectations and success stories. Of course, attracted the attention of many small business owners who were quick to jump on the bandwagon. However, many of them are disappointed with the results. Is this because the media is just a waste of time or because they failed to consider its meaning and its potential?

The power of social media.

It 鈥 檚 really impressive. It could have even greater influence than most people think.

Consider the following facts:

鈥? Social Media is the # 1 activity on the Web. 鈥? Facebook 100 million users in less than 9 months 鈥  phone applications hit 1 billion in 9 months. 鈥? If Facebook were a country would be the world 鈥 檚 largest fourth among U.S. and Indonesia. 鈥 # 2 the largest search engine in the world is YouTube. 鈥? More than 1.5 million pieces of content (web links, news, blogs, notes, photos, etc.) are shared on Facebook 鈥  Aily.

The fact is that social media is here to stay. Ignore is just a pointless exercise in futility.

So what can you do to get the most out of it?

1.Adjust expectations.

You 鈥 檝 and just upload your video on YouTube. Great!鈥 檙 and print now ready to enter the light of fame 鈥? Guess what? It will not happen 鈥? So do not 鈥 檛 feel deceived and betrayed, when his masterpiece doesn 鈥 檛 attract millions of viewers. Perhaps 鈥 檚 because there are millions of other aspiring directors online. Or, perhaps enough 鈥 鈥 檚 simply not good? Similarly, don 鈥 檛 expect your Twitter account or Facebeook become an Internet sensation overnight (unless, of course, 鈥 檙 mail and a celebrity).

2.Set your goals. Be reasonable and realistic.

His campaign of social media should not be on the realization of their dreams of stardom and become an instant millionaire. It 鈥 檚 all about connecting with others. Ask yourself who is the person who can help grow your business. Is it a potential customer or a partner or someone who just spread the word? See how you can approach them and get them interested in what you have to offer.

3.Treat as a project and be consistent.

It 鈥 檚 not a hobby or some activity last time 鈥? If you start your campaign social media, consider it a serious project. You have to plan ahead and devote some time and work hard for it. The biggest mistake you can make is to start and quit, if you 鈥 檛 not see immediate results.

4.And last 鈥? Listen first. Sell ​​later.

Social media is not (at least not just) direct sales. That 鈥 檚 the biggest mistake of all. From discussions with your sales pitch would be the most effective way to keep people away. Social media is about connecting with other people, find out what matters most and engaging them. The sale is a byproduct of this process. People can not buy directly from you, but if you prove you're a professional confidence and knowledge that will bring you more business by recommending to others.

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